Winning Takes Care Of Everything - Not

Written by Master Charles Cannon, Will Wilkinson

Screw-You-Me-FirstA recent Nike ad quoting Tiger Woods saying "Winning takes care of everything" is causing a stir, given his past marital indiscretions and deceptive character. Commenting on the uproar, apparently one marketing consultant said, "The reality is what he said is true."

This reminds us of just what reality has become. Stepping back from the commercial world where facts = sales, it's obvious that winning never takes care of everything.

Think of the battered egos of the losers... doesn't take care of that. People who lost money backing the second place finisher... doesn't take care of that. World hunger, wars, child labor, the sex trade, doesn't take care of that. Oh, wait, maybe it means that it takes care of everything for the winner! Now, that makes sense.

The Lone Ranger rides again. Winning, the holy grail of American culture, roars on with a vengeance, riding the coat tails of a modern legend, the man who has proven he can deposit a small white ball in a hole quicker and better than any other human.

Opening-Hear-Love-flipMeanwhile, some of us know the one thing that does take care of everything – Love. Love, not the limited romantic version, but Love with a capital L, that force that powers the stars and beats our hearts... all our hearts, whoever we are, whatever our skills and social standing.

Love unites us in oneness, and more and more humans are opening to that conscious experience, releasing the clutter and judgment that has divided us. Love takes care of everything, that's the real headline.

About the Author

Master Charles Cannon

Master Charles Cannon

Master Charles Cannon is a modern spiritual teacher, founder of Synchronicity Foundation for Modern Spirituality, and developer of the High-Tech Meditation and Holistic Lifestyle experience. His work over the past 40 years has helped transform the lives of millions worldwide who respect him as one of the truly innovative spiritual teachers of our time.

Will Wilkinson

Will Wilkinson

Will Wilkinson has been a professional collaborative writer for decades. He has two of his own non-fiction books In print, a novel on the verge and two more non-fiction books in final edit stages. Meanwhile, he collaborates with contemporary wisdom keepers, helping them discover and refine their voice.