A recent Nike ad quoting Tiger Woods saying "Winning takes care of everything" is causing a stir, given his past marital indiscretions and deceptive character. Commenting on the uproar, apparently one marketing consultant said, "The reality is what he said is true."
This reminds us of just what reality has become. Stepping back from the commercial world where facts = sales, it's obvious that winning never takes care of everything.
Think of the battered egos of the losers... doesn't take care of that. People who lost money backing the second place finisher... doesn't take care of that. World hunger, wars, child labor, the sex trade, doesn't take care of that. Oh, wait, maybe it means that it takes care of everything for the winner! Now, that makes sense.
The Lone Ranger rides again. Winning, the holy grail of American culture, roars on with a vengeance, riding the coat tails of a modern legend, the man who has proven he can deposit a small white ball in a hole quicker and better than any other human.
Meanwhile, some of us know the one thing that does take care of everything – Love. Love, not the limited romantic version, but Love with a capital L, that force that powers the stars and beats our hearts... all our hearts, whoever we are, whatever our skills and social standing.
Love unites us in oneness, and more and more humans are opening to that conscious experience, releasing the clutter and judgment that has divided us. Love takes care of everything, that's the real headline.