Don’t Mess with the Money Train

Written by Master Charles Cannon, Will Wilkinson

Greedy Business PartnersLast week David Stern, Commissioner of the National Basketball Association, fined the San Antonio Spurs team $250,000 because their coach rested 3 top players at the tail end of a grueling road trip, rather than play them against the rival Miami team. Stern apologized to fans and fined the Spurs.


This rips away the façade from what the owner of the Dallas Maverick team, Mark Cuban, called the league's "money train" - lucrative television contracts. Stern's message: money is more important than the health of the players.

Examining the situation (and listening to the coach's reason for resting his stars) it's immediately obvious that there was common sense behind his strategy. Yes, coach was protecting his players' health (these three are no spring chickens any more and basketball is a big wear and tear game). But he was also being smart in the revenue department. Exhausted players injure more easily. Injuries cause them to miss games (usually plural, not singular). Coach invested in long-term success and revenue. Stern objected, based on short-term loss.

Believe it or not, there's a compelling spiritual lesson in here. What's most important to you? Short-term satisfaction or long-term fulfillment? This guides your decisions, day to day. Putting your spiritual growth first, investing in it, yields massive dividends throughout your life (and into the next ones if you believe in that).

Thank you coach Popovich!

About the Author

Master Charles Cannon

Master Charles Cannon

Master Charles Cannon is a modern spiritual teacher, founder of Synchronicity Foundation for Modern Spirituality, and developer of the High-Tech Meditation and Holistic Lifestyle experience. His work over the past 40 years has helped transform the lives of millions worldwide who respect him as one of the truly innovative spiritual teachers of our time.

Will Wilkinson

Will Wilkinson

Will Wilkinson has been a professional collaborative writer for decades. He has two of his own non-fiction books In print, a novel on the verge and two more non-fiction books in final edit stages. Meanwhile, he collaborates with contemporary wisdom keepers, helping them discover and refine their voice.