What do you do when disaster wipes out your business? It happened to Haitian eco-preneur Duquesne Fednard in 2010 when his stove-making factory was destroyed in the Haitian earthquake.
The Eco Recho is efficient, burning just half the charcoal that traditional stoves do. 33,000 have now been sold, because Fednard’ employees encouraged him not to quit and helped relocate into tents, continuing to employ 35 people.
Here’s an inspiring example of how to respond to adversity. As they say, when life gives you lemons, make lemonade. How often all of us are faced with challenges that, when we look back, were actually just what we needed to continue growing? Even people who have faced and survived life-threatening situations will often describe the experience as positive, sometimes transformational.
This debunks the popular human desire for comfort. It seems heretical to suggest there’s anything amiss with wanting life to be easy. But consider, how do muscles grow? How do we learn something? How do we build, bake, make anything?
It’s called effort. And, often, the greater the effort the greater the outcome. We earn the results in our lives. There are plenty of sad examples of those who don’t, like trust fund babies, lottery winners, and thieves.
Many lottery winners lose it all in a few years and reflect that they were better off before. For two million dollar jackpot winners Lara and Robert Griffith, it only took 6 years before their 14-year marriage was in shambles, their dream house was gutted by fire, and all the money was gone.
Conversely, Fednard has bounced back from the earthquake that destroyed his livelihood and is making both a profit and a worthwhile contribution in his country.
When life gives you lemons, make lemonade. That’s fundamentally opposite from hoping someone will give you a cherry orchard!