Kia has teamed up with Mumbai network advertising company, Cutting Edge Promotions, to create a new collaboration that includes the business of peace. The Cutting Edge staff has already completed the 30-Day Peace pledge and is now expanding this focus to the 5,000 salons for which they provide advertising packages. Kia and key staff discussed utilizing social media to create a unique salon community through a central forum on Facebook. They will also use their FB page to include the OLA message of peace as well as distribute “Pocketbook of Peace” in salons as a special promotion tied to salon services.
The launch of this program will be timed with the Mumbai police project that has been named “Peace OK Please.”This name was inspired by the sign on the back of every truck in Mumbai “Horn OK Please.”